Universidad de San Martín visual identity + wayfinding

Redesign of the UNSAM’s visual identity.

The project includes a conceptual search for the development of graphic resources, communication pieces, UNSAM publishing house series, exhibitions at the Central Library and the wayfinding for the Miguelete Campus.

It was sought to create a broad and open system that could encompass and account for the growth and complexity of the University. The concept revolves around the idea of building on what is built to produce new meanings, representing the whole in each of its parts.

The project received the distinction of the Sello del Buen Diseño argentino 2021.

Design: UNSAM Visual Identity Department
Direction: Juan Lo Bianco
Team: Catalina Ruiz Luque, María Salazar, Julieta Oro and Clarisa Chervin